The assistant
who never
sleeps.
Shelby manages your emails, calendar, research and reminders — all through WhatsApp. No app. No dashboard. Just message.
Every chief executive has
a chief of staff.
Now you do too.
Shelby is an AI layer that sits between you and the noise. It reads your inbox, owns your calendar, sets your reminders, monitors the web for things you care about, and answers questions about anything it has ever seen.
The interface is WhatsApp — the only app already open on your phone. You talk to Shelby the same way you talk to anyone. Shelby handles the rest.
Your inbox has 847 unread emails.
Your accountant replied. Three days ago.
You said you'd follow up with that investor. You didn't.
You're running a business
on memory and hope.
Shelby fixes this. Starting at 08:00 tomorrow.
Clarity
as a service.
Every morning at 08:00, Shelby delivers a WhatsApp briefing: every unread email across all your accounts, your meetings for the day, any vehicles due for MOT or tax, and anything that changed on the websites you're watching.
Then it's available all day. Ask it anything. Tell it to do something. It remembers everything it has ever read, indexed and learned from you. The context never disappears.
Sarah (ukactiveai) re: proposal — sent yesterday 4pm
Barclays: statement ready
DVLA: reminder for Range Rover MOT
Your whole working day,
in one thread.
One flat fee.
Zero surprises.
- 1 WhatsApp user
- Up to 5 email accounts
- Calendar management
- Daily 08:00 briefing
- Web research & monitoring
- Long-term memory
- Up to 3 WhatsApp users
- Unlimited email accounts
- Full calendar suite
- Priority briefings
- Investor pipeline tracking
- Vehicle compliance monitoring
- Unlimited users
- Custom integrations
- Dedicated instance
- SLA & support
- On-premise option
- White-label available
Start tomorrow
at 08:00.
Shelby is available now for early access. Message us on WhatsApp and you'll be briefed by morning.